A B2B Website Redesign Checklist for Better Enquiries

Begin with the buyer's questions

A prospective client needs to understand what you deliver, whether you have relevant experience and how to start a conversation. Review the homepage and principal service pages against those questions.

Improve the journey

Use a clear primary offer and a descriptive CTA. Explain deliverables, the process, expected collaboration, integrations, ownership and support. Link to project stories with an identified client, a specific problem and the context behind each outcome. Keep historical results distinct from expectations for future work.

A contact form should ask only for information needed to respond. Preserve entered details when submission fails, confirm receipt after storage and offer another channel as a choice. Carry the selected service into the enquiry so the visitor does not have to repeat it.

Keep search value during the redesign

Inventory existing URLs, content and useful inbound links. Preserve URLs where possible and permanently redirect moved pages to a relevant replacement. Check raw HTML, canonicals, sitemap entries and unknown-page status codes. Google's site move guidance explains the search considerations.

Measure what the business actually needs

A WhatsApp click is a channel handoff. A saved form is an enquiry. Qualification requires a team assessment of fit and scope; won value comes from an agreed engagement. Track those stages separately rather than treating every click as revenue.

Review results at comparable intervals after launch and account for changes in traffic sources. Discuss a redesign.